Ideal Foods Ltd was formed in February 2000.

Ideal Foods can boast a fine reputation in the supply of Salmon Heads and other fish bi-products into the Far East, together with an ever increasing business into the European Babyfood market. As well as being known throughout the world as a specialist supplier of Shellfish, Whitefish and Tuna. By using our expertise and experience, in many years of supplying the "Baby Food Industry", and taking this highly technical and professional approach to our range of Salmon bi-products. For such products as Salmon Heads, Belly flaps, Frames/Bones, Off cuts and Salmon mince. We have turned a product once thought only good enough for "fish meal" into high quality desirable products.	With our innovative approach, product and market knowledge, we buy and sell millions of pounds worth of quality product from the 4 corners of the globe. Over the years we have saved our customers a considerable amount of money. How to we do this? We know our market, we know the seasonality benefits and traps. We listen to our customers and we listen to our suppliers. Then and only then we talk and give advice when asked. Our strength we believe comes from our vast awareness, expertise within our industry and our tenacity to succeed.
Our aim is simple, "Give the costomer; QUALITY, VALUE and SATISFACTION" and always treat ALL customers and suppliers alike with COURTESY & RESPECT. We also are aware of the ever changing complexity of the Seafood Industry and Government requirements.
Ideal Foods can also offer consultancy in; Production Processes, Product Development, HACCPs and Factory Design in order to help meet EU Legislation and UK Supermarket requirement.
With an estimated Turnover close to £5 million for 2010, many people ask.........WHAT MAKES IDEAL FOODS SO SUCCESSFUL? We give our customer exactly what they need not what we think they need unless asked to make recommendations If the customer is happy, we are happy and will go "the extra mile" to ensure they are. We believe our suppliers are equally as important as our customers and treat them so. We make professional decisions and offer answers efficiently, we do not procrastinate. We employ knowledgeable and self motivated people and treat them right. We rarely advertise with the exception of trade exhibitions. The majority of our business is through "word of mouth"..................What better endorsement is there?

Most of all !

 “we love what we do and we do it well”